Women had a lot of people to look up to during the 60s.
These heroes and heroines were great fashion icons and meant a lot to the women in
society. In the 60s, women started freeing from their traditional roles as
"mom-like" figures. Feminists fought hard for womens rights. They were
tired of female stereotypes and their fellow female icons were influencing them to reach
out and try something new, in this case, fashion styles. Some of these role models were
actresses, designers, musical artists, and models. One of these role models was Mary
Quant, one of the best-known designers of the 1960s. She designed the miniskirt, hot
pants, and many more clothing items. Another icon was not a person, but were people in
movies. James Bond movies were popular because they promised the latest fashion favorites.
The Beatles were an influence towards new fashion designs too because they brought in the
new wave British style. TV heroines such as the Avengers were considered stylish with
their skintight leather and PVC cat suits. Twiggy (Lesley Horby) was a popular model during
the mid and late 60s because she had a boyish figure, which made her the perfect
clotheshorse. Jacqueline Kennedy was an idol to teenage girls of the 60s and also
was an influence to the latest trends. Almost every female celebrity had made a little
influence as to what women wore.
In the 1960s new styles in clothing were erupting
throughout the world. One of these styles was created by the influence of the first man
being sent into space in 1961. This world victory caused new movies to be created
featuring aliens. This idea of aliens then influenced endless ideas for alternative
dressing. It wasnt until 1964 that the "space-age" collection was
presented. This collection included plastic goggles, astronaut helmets, silver moon boots,
and glitzy cat suits. There were also tubular or A-line jackets worn with slim trousers
and short boots. Space-age clothing often came in stark white with clear, silver, or black
details. To create the "space-age" look, designers used materials like rayon,
nylon, and polyester.
Another type of clothing, a dress, women wore was the shift
dress, which hung strait up and down and was also very plain. It was often seen in duller
colors like black, but still was found in vibrant colors such as orange. The first lady,
Mrs. Kennedy, often wore this type of dress. She helped to make this style so popular.
Another fashion trend was fashion art. Optical art was the
biggest hit in this category. Black and white circles, zigzags, squares, and rectangles
helped to produce a 3-D effect of rippling, protruding, or receding. The illusion worked
by confusing the optic nerves in a lookers eyes. The clever use of shapes gave the
illusion of movement of the clothing. Other forms of art in fashion were tie-dying, which
was a way for people to make their own fashions at home, and, the ability to fake the
appearance of knit collars or cuffs or to give dresses contrasting belts and pockets. This
was considered another fashion illusion. A very stylish fashion created in the
mid-60s was the miniskirt. At first it was knee or mid-thigh length. Later,
designers introduced a skimpy mini, a calf-length midi, and the maxi length coat or skirt.
Young teen women mostly wore mini skirts. In the 60s there was also ethnic or
foreign look. This style brought out bright colored beads, flowers, and oriental type
outfits for women to wear. Also, African and European fashions were a big ethnic hit.
There were so many different styles and trends in the 1960s and a lot of women and
teens around wore them.
In 1965, the hippie era began. Hippies reflected the desire to
find alternative ways of living. This was to focus on their spiritual ways instead of
working to make money. Hippies were against war and believed in peace and love. Hippies
were seen at the musical festival, Woodstock, wearing their trendy fashions. Hippies had
very unique tastes in fashion. They often had long hair and wore a lot of beads; they
walked with bare feet or sandals, and wore bell-bottoms. The women not only wore these
items, but they would also wear shawls or blouses with an inexpensive skirt to match.
Hippies were also into wearing ethnic clothing and other loose fitting clothes like the
caftan, a long-sleeved robe originating in eastern Mediterranean countries. Hippies
constantly wore bright, bold colored items, especially tie-dyed clothing made of all
natural materials such as wool and cotton. Hippies were always decorating themselves with
paint in lively colors. They often showed off a flower on their cheek or the word
"peace" on their hand. Hippies had very different styles compared to others in
the 60s. Hippie fashions were special in their own ways.
In the 1960s there were two groups of people, called Mods
and Rockers. They were British groups categorized by their style. Mods, short for modern,
were into "down to Earth" type fashions. They thought the early 1960s were to be
about youth, mobility, the latest music, and of course, fashion. British teens developed
their own new styles. They were often inspired by the "cool jazz" music of the
50s. Mods thought that less was more so they sometimes wore suits with a modern
touch. They also wore short jackets, straight-legged pants called drainpipe trousers, polo
shirts or turtlenecks, and suede boots or shoes. Most of the clothing Mods wore were made
of wool and often carried a plaid design. Rockers, on the other hand, were never seen
without a motorbike and were inspired by rock and roll music. Rockers used to wear studded
leather jackets, jeans, and British winkler picker shoes. Mods and Rockers were always in
dispute and could never get along with each other because of their differences. Finally,
in 1964 the Rockers were defeated, or overpowered, and no longer continued to be a
nuisance to the Mods.
In the 60s, there were many trends of clothing that never really
stayed popular for long. People were wearing clothes from another time and place besides
the 60s. Theatrical fashion came about in the 60s. These fashions were often
fantasy creations and were designed only to be worn once or twice on special occasions.
Another style of clothing that lasted a short time in the 60s was the see-through or
topless fashion. These were worn by women often for modeling but would rarely be warn out
on the streets. An accessory often worn in the 60s was the original "go-go
boot," created by Andres Courreges, which was white, low heeled, and usually
knee-high. Another female fashion was the paper outfit. It was simple and was worn once
and then thrown away. This fashion fad only lasted for a brief time in the 1960s and
then was simply forgotten. It was never easy for fashions to stay popular through the
decade. People started to change their taste in certain styles.
Womens fashions became louder and bolder in the 60s
more than ever. As a model Peggy Moffit once said, "If you are serious about fashion,
you dont take it seriously." Without the change, womens fashions would
mostly be a drag. The 1960s was definitely, "A decade of change.
Bibliography
- Cawthorne, Nigel. Sixties Source Book. London: Quantum
Books Ltd., 1998
- Connikie, Yvonne. Fashions of a Decade: The 1960s. New
York: Facts on file Inc., 1990.
- Hauke, Leslie. Personal Interview. 18 March 2001.