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When people think of art they think
of rare and beautiful pieces, such as the Mona Lisa, and Starry, Starry Night in
extravagant golden frames. However in the 1960s all that was changed. After years of
abstract expressionism a new art fell into place, and Pop Art was born.
Pop Art was a movement that
started in Britain and the U.S in the 1950s. It used the images and techniques of
mass media, advertising, and popular culture often in an ironic way. Works of Andy Warhol,
Roy Lichtenstein, and Claes Oldendurg exemplify this style. Pop art was brought to
attention by the "one-person" shows of Claes Oldenburg, and Jim Dine in December
1961-1962. There was so much commentary that Pop Art required its own "instant
art history." Dine and Oldenburg created a big sensation with their work by
representing artifacts of daily life. The ideas and techniques came from billboards,
commercial products, automobiles, strip malls, fast food, television, comics, print, film,
packaging, and glossy magazines. The paintings and sculptures were often images of images,
copies of copies, and twice removed effects. They often used techniques common in media,
mass production, and marketing. Photo transference is a special technique used by Pop
Artists. It allowed them to replicate photos on to the canvas, using lighter fluid as a
solvent (a substance capable of dissolving other substances) absorbing the image, and then
rubbing the reverse side to transfer it on to the canvas.
The American Pop Artists of this time
period included Claes Oldenburg, Jim Dine, George Segal, Roy Lichtenstein, Tom Wesselmann,
James Rosenquist, Robert Indiana, Richard Artschwager Marisol, Ed Ruschca, and most
importantly, Andy Warhol. The artists made themselves well known by interviews in leading
magazines, and being highly visible in social situations.
Andy Warhol was the most prominent American Pop Artist of the
1960s. Warhol was considered a very complex individual. He forever altered the
relationship between art and society through his bold love of famous people, money, and
superstar status. Warhols images were never exhibited in any galleries until 1965.
New York dealers who shunned his work refusing to believe that it was high quality art
rejected the pop images. He became accepted when his Dollar Bill painting appeared
in Eleanor Wards New York stable gallery. Being challenged by Eleanor to paint a
two-dollar bill and knowing his future career could depend on it, Warhol produced a
repeated image of the face and reverse side of the bill. Fame was his when he painted the Campbells
Soup Can. By far his boldest work because it reminded him of eating soup as a child.
In the beginning this new sensation was treated as a
"freakish fad", but easier to write about than abstract art. It was featured in Time,
Newsweek, Life and many other popular newspapers. Considering it was a new movement,
public acceptance was uncommonly easy. People who knew little about art accepted the
familiar objects it represented. Within two years of Pop Arts debut it was in museum
shows, catalogues, and was featured in essays and art magazines. It was also popular in
the mass media. Pop Art appealed to a broader audience of consumers. The different
techniques captured the interest of the art-conscious, the fashion minded, and the general
public. To the artists, Pop Art was another product in the consumer landscape. Most art
dealers liked it because it brought in a whole new generation of collectors: people that
collected purely for their social status.
Pop Art was so different from what people were accustomed to. In
this time of war, and hate no one could have imagined that something as simple as a piece
of art could unite generations, and classes of people. It changed from the homespun
soldiers of Norman Rockwell to the commercialistic effect of Andy Warhol. So different, in
fact, that it changed the art scene forever. It really was a "Work of Art."
Bibliography
"The ABCs of Pop Art- Pop
Artists and their Legacy" Online. Available http://www.fsus.fsu.edu/popart/style.html. Florida State University: Museum of Fine Art.2000
Accessed 20 March 2001
Phillips, Lisa. The American
Century and Culture 1950-2000.
New York: W.W Norton and Co., 1999.
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Last modified on 10/06/03 |
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